Introduction: Among the greatest mistakes most online marketers do nowadays, is assume email advertising is dead. Lots of online marketers today go down the e-mail marketing system to go with social networks. Involve consider it, social media sites look far more attractive than e-mail. But, is a social media article really as effective as an e-mail? Prior to we answer that inquiry, let’s state a popular reality. It is less complicated to send out a pal request on Facebook than to collect an email online. Yet think me, email marketing is thrice as worth it as social media marketing. So, what is e-mail advertising?