iPads, apples iphone and the glut of different tablet computer tools presently hitting the marketplace are altering the method lots of people consider magazines. An enhancing number of individuals are discovering that using mobile phones to access a broad range of product (frequently while travelling) is easier than publications, papers, and also other conventional print media. The brilliant display resolution has guaranteed to make the iPad the new tool for reviewing publications. For some printers and also publishers this previously inexperienced trend is a resource of worry; even fear. Yet is this anxiety well founded? Was the first buzz around the iPad and publications just a fad? Is this a hazard or opportunity to the print industry?