Marketing Automation: Don’t Be Left Behind

Have you come back from summer and feel like you are scrambling to catch-up? You probably either enjoyed the time off and fell behind, or everyone else came back and triggers are being pulled like an Expendables movie. There is an another kind of scrambling going on with companies, and that is for marketing automation. Haven’t heard of it? Heard of it and don’t know what it is? Well, marketing automation is becoming the buzzword these days for any company looking to crush their competition digitally. The concept isn’t exactly new though. It has been around since the 80’s, but only recently has been picking up pace.