Reduce Spam Complaints By Sending More Emails

So a while back I was speaking to an email marketing friend. We were talking about spam, which we can all agree, we hate. In fact, just the word alone gives me the shivers after trying (and seriously gagging on) spam of the food variety back when I was at school during a “WW2 Day”. Yes, that taste has haunted me ever since. But of course, the email variety of spam is just as bad.