Topic Line Marketing

How do we obtain a recipient to open our e-mails? This has actually constantly been a thorny problem within the online marketing area. Even if a person has actually registered for our checklist does not indicate that they will automatically open the e-mails we send out. The response to the problem is to treat our e-mail topic lines as ‘mini-headlines’. In order to incentivise the recipients of our messages to open them we must create the most effective e-mail subject lines we perhaps can, – subject lines that function.